Matching the vibrancy that sets forth ahead of festive celebrations, Bella Vita Luxury has unveiled something exciting with their brand ambassador Milind Soman. The iconic actor has turned into a vivacious fortune teller, to promote their premium fragrances as a gifting option. The #EscapeInABottle campaign sees a series of videos, featuring Milind with his vibrant energy and timeless persona, which fans missed watching. The brand takes a step ahead to make its festive campaign interesting, entertaining and a gift in itself for the audience.
This ad campaign stands out to brilliantly position premium fragrances as a gifting solution without even showcasing a celebratory theme. It affirms that Bella Vita Luxury fragrances like Oud, CEO Man & Woman or Rose are a way to win someone’s heart, in any situation. #EscapeInABottle series of videos features daily dilemmas of people like the nervousness one faces before a job interview, a woman wanting to impress her mother-in-law, or telling someone they don’t smell good. Milind as a fortune teller recommends BVL premium perfumes to deal with such problems with ease.
Aakash Anand, Founder & CEO, IDAM House of Brands says, “BVL focuses on stepping beyond the set boundaries transforming the fragrance experience for every individual. The new range of luxurious perfume formulas are a one stop solution made keeping the quality, safety and affordability in mind. The timeless Milind Soman was chosen as the face of the brand which brought in a great response as he resonates with the values, inspiring the masses to break the age and gendered clutter.
“Bella Vita Luxury has a fragrance for every occasion be it work or play, formal or casual. So it's just the perfect gift for everyone. Shooting for the brand was breezy and I loved the drama in the script along with the grand set which was a thing of beauty. Overall, it was great fun”, says Milind Soman
Some of the Bella Vita Luxury best-selling products are SKAI, CEO Woman, Impact Man, and White Oud. Providing the scent of luxury at cost-effective prices, the brand positions itself well-suited for everyone who wants to switch to premium quality perfumes. The products are available on the brand’s website and most online marketplaces including Nykaa, Flipkart and Amazon.
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